Swellendam, Western Cape, South Africa
7 February – 10 February 2019
1 Beautiful River. 3 Epic stages. 50+ Awesome live bands. Don’t make plans between the 7th and 10th of February because you’ll be at Up The Creek! It all started as a birthday party…
“In 1989, Life Magazine did a story on the original Woodstock Music Festival of 1969. The article featured interviews with people who had been there and iconic photos of many of the legends who performed – think Bob Dylan, Janis Joplin, Jimi Hendrix…. My favourite quote from the article came from a festival-goer who was asked what his best memory was. ‘Jimi Hendrix at dawn’ was his reply. This was my inspiration.”
Annie Sowden, Festival Founder & Owner
Annie’s partner at the time, Anthony, was turning 40 in 1990. They both shared a deep love for rock ‘n’ roll and owned the Up The Creek camp from which they ran a river rafting adventure business. Annie secretly invited all of Anthony’s friends to attend his surprise birthday party that would be held at the camp. Each guest was asked to contribute R10 towards payment for the three bands (one of which was named The Worst) that Annie arranged to perform at the party.
When 100 guests showed up, Anthony expected a fun weekend of canoeing, spit roasts and having a great time with friends. But when the first band rocked up and asked, “Where can we plug in?”, he sensed that something much bigger was about to happen.
The birthday party turned into three days of unrivalled fun, continuous music and non-stop dancing. The birth of Up The Creek
What is a Creeker?
Our valued Creekers are always at the forefront of redefining the outdoor music festival experience. They live the story of music and the connection to nature. Grab your inflatable croc, orca or swan and head on down to the Breede River. Come join our tribe